Computer Games and Their Impact on Creativity of Primary Level Students in Tehran

Creativity is about being sensitive to dilemmas, losses, problems, and existing errors, making propositions about and examining such issues, which finally leads to innovative findings. On the other hand, it seems that games are important in this process; since they can improve creativity of the individuals. Thus, this research pays attention to the question that whether computer games affect creativity of students at primary level in schools or not? Moreover, in this study, students of 3 main districts of Tehran municipality were studied. Based on the available data of the ministry, there were 51740 students studying in these three districts. Thus, 381 students were randomly selected as the research sample. Findings revealed that all computer games, i.e. puzzle, intellectual, and enigma, affect creativity of students at primary level in schools to different extents.

Identification and ranking of the marketing mix of services in the banking industry, using DEMATEL

In the current competitive market, identifying the major factors affecting the behavior of customers considered very important. Every organization needs to know, investing on which factor results in higher efficiency. Banks face a complex world of competition thus; they need to identify these factors. These factors differ from the factors in manufacturing industry. Therefore, banks need to understand their own marketing mix factors and identify the most important ones. As a result, in this research after a literature review, the factors identified and then by using DEMATEL, a ranking has done and the most important factor introduced. According to the results, price and staff have the most impact

The Effect of Use of Text Messaging on Soccer Fans’ Behavior (The Case of Iranian Professional League-Persian Gulf League)

The purpose of study is to identify the effect of mobile marketing on the Top Iranian Football Clubs fans’ behavior in 2019-2020 season. The statistical population are the spectators who had signed up in the fan online system and had watched one of games in the stadium. As an accurate number of the statistical population could not be determined, a statistical population of 396 was considered based on the Morgan’s table. In this study, the author collects data on the behavioral loyalty, attitudinal loyalty, and mobile marketing using survey. The cross-sectional regression estimation used to analyze the data. The findings of this study indicate that there is a positive and meaningful relationship between mobile marketing and fans’ behavioral loyalty in Iranian soccer Pro league. Also, there is a positive and meaningful correlation between mobile marketing and the attitudinal loyalty of the soccer Club fans. This study has implications for managers and sponsors of soccer clubs

Football refereeing: Identifying innovative methods

The aim of the present study is to identify the potentials innovation in football industry. Data were collected from 10 national and international referees, assistant referees and referees’ supervisors in Iran. In this study, technological innovations are identified that assist better refereeing performances. The analysis revealed a significant relationship between using new technologies and referees ‘performance. The results indicate that elite referees, assistant referees and supervisors agreed to use new technological innovations during the game. According to their comments, this kind of technology causes the referees’ performance development

Theories of opportunity creation and effective entrepreneurial actions in opportunity creation context

Created opportunities are refered as the opportunities in which none of the supply and demand parties exists clearly and obviously one or both of them must be created. Therefore, several economic inventions should take place in marketing, franchising, etc. so that opportunity can be created. This perception of opportunity deals with the creation of new markets. In the meantime, identifying some entrepreneurial actions influencing on the creation of entrepreneurial opportunities can provide backgrounds for the formation and empowering the opportunity creation. In this paper, some basic ideas about the creation of entrepreneurial opportunities and the evolution of opportunity creation theories are examined. Then effective actions on the opportunity creation are identified. Finally, the structure of the investigated actions is examined using the DEMATLE Method. The results which were according to the opinions of 15 experts of entrepreneurship showed that leadership, decision making, and strategy actions influence other entrepreneurial actions